Small businesses are being urged to take more care when sending email marketing messages, in order to optimise their open rates, smallbusiness.co.uk reports. New research from email marketing specialist, Pure360 suggests that those responsible for sending out emails to customers need to be more mindful about when they do so, as only 4 per cent of […]
Driver Hire marketing campaign is awards finalist
Hot on the heels of our nomination for the bfa’s ‘Franchisor of the Year Award’, Driver Hire was also a finalist in the 2013 ‘Franchise Marketing Awards’. Judged by an independent panel of experts, the awards recognise franchise businesses that have raised public awareness and achieved sustainable growth. The awards highlight the industry’s most innovative […]
Small businesses still far behind on technology, report finds
Small businesses are failing to grasp new technologies which could help their business, says a new report by the Federation of Small Businesses (FSB) and software company, Intellect. The report surveyed 2,200 people from small businesses across the country in order to understand how they were investing in technology. According to fsb.org.uk, the research […]
Microsoft dispenses cost-cutting tips for start-ups
Research from Microsoft reveals it costs an average of £17,096 to run a new business in its first year, managementtoday.co.uk reports. Fortunately, it has also shared some top tips for cutting these expenses. A survey by the software giant into controlling business costs has found that the majority of British entrepreneurs that go into business or start a franchise […]
HR experts echo praise for older workers
It’s not just pensions minister Steve Webb who believes that older workers deserve more of a chance in the workplace. Following Mr Webb’s recent speech about the value of older jobseekers, a number of HR experts have echoed his calls for employers to take advantage of their skills. Kate Russell, who blogs about all sorts […]
Solihull a haven for prospective business owners
Solihull has been named as one of the best places in the UK in which to start a business, thebusinessdesk.com reports. Whilst many prospective business owners seek out the bright lights of London as they look to get the operation off the ground, new claims have said that they may be just as well off – if not […]
Employers should promote eyecare provision, says expert
Businesses that employ drivers should provide ‘some level of company-funded eyecare’, thehrdirector.com reports. That’s the advice of Jim Lythgow, a director at Specsavers, who asserts that HR professionals or key decision-makers should ensure not only that the right level of eyecare is offered but that the benefit is effectively communicated. It’s a message that is […]
Finalist in prestigious bfa franchise awards
Driver Hire (B2B recruitment management franchise) is one of six finalists in the 2013 bfa HSBC ‘Franchisor of the Year’ awards. A winner in 2012 and 2006, this is now the eighth year in succession that Driver Hire has made it through to the finals. The awards, now in their 24th year, showcase the UK’s […]
‘Conservative’ business leaders more likely to experience success
Business owners are more likely to experience success by developing a ‘conservative’ approach to running their company, according to new research. A study by Warwick Business School found that these types of leaders tend to be more successful than ‘charismatic’ leaders that possess exceptional powers of persuasion. Christian Stadler, who was the study’s lead author, […]
