Innovation and experimentation should be at the forefront of marketing, according to Google product marketing manager Aman Govil. Cited by marketingweek.co.uk, Gobil suggests that experimentation with new technologies and advertising platforms should form part of an overall marketing strategy and not just a ‘side project’ to everyday activity. Speaking at Google’s Creative Sandbox in Cannes, […]

The HR director and the finance director are roles that should be treated as equally important. That’s the opinion of thirdsector.co.uk columnist Gill Taylor, who believes that HR directors should be placed at the top table and ‘inner circle’ of all businesses. First of all, Taylor wants chief executives to recognise HR as a profession. […]

Interactive pre-roll video ads works twice as well on UK consumers than their global counterparts, according to a new study from Exponential Interactive. Reported by thedrum.com, the study reveals interactive ads that run ahead of video content accounted for twice the share (72 per cent) of in-stream video ads in the UK in 2012 than […]

A study has revealed an increase in brands complimenting their social media activity with email marketing to achieve maximum reach, reports warc.com. Conducted by the Direct Marketing Association (DMA), the National Email Benchmarking Report H1 2012 – which measured the performance of electronic messaging in the first half of 2012 – claimed that 87 per cent of social media […]

Business owners have been urged to ensure their HR departments have a clear purpose. Jane Chesters, a partner at Orion Partners, made the rallying cry following the release of survey suggesting that more than a quarter of HR directors believe their department is ineffective. The survey, conducted by researchers at Orion, indicated that more than a […]

Fewer Britons are using cash to pay for their purchases, with debit cards and other alternative payment methods coming to the fore instead. In fact, the number of transactions paid for using debit cards rose by 3.4 per cent in 2012, whilst the number of those made using cash dropped by 6.7 per cent. That’s […]

Caterpillar, the firm that makes construction and mining equipment, has developed new eye tracker technology to prevent drivers from falling asleep at the wheel, bbc.co.uk reports. The Driver Safety Solution comprises a package of sensors, alarms and software which can detect driver fatigue and thus prevent road accidents. The technology has already undergone independent tests […]

Those running a smaller business should play close attention to the connection speed their internet provider offers, according to technology expert Jonathan Jordan. Writing for guardian.co.uk, he explained that when businesses (either set up independently or as part of a franchise agreement) don’t have time or money to create a dedicated IT department, they can […]