Keeping things simple, real and reliable can improve lead generation

Businesses hoping to improve their lead generation in 2013 should keep their strategy reliable and simple.

That’s according to advice from business development professional Belinda Summers, writing for business2community.com. Her suggestions – which are applicable for businesses set up via a franchise agreement or independently – also included keeping things “real”.

Summers said: “If there is one thing people hates [sic] to deal with, it is the lies and fake intentions,” she said, making empathy towards prospects very important.

“Before you can turn prospects into viable… leads, you need to show that you really care for their growth,” Summers added. Keeping communication with prospects simple is important too, as they may feel bamboozled by jargon or complex propositions. Instead, mitigate the risk of any misunderstanding by keeping everything clear.

Most importantly though, companies must work hard to become a reliable, trusted firm. Keeping promises is crucial, Summers explained.

“When you tell your prospects that you can do something, make sure that you can deliver… The point here is that you must keep to your word, make it worth it for your prospects to do business with you,” she said, also cited by callboxinc.com. Doing this is likely to increase the chances that they will recommend the business to any peers, inevitably making lighter work of lead generation in the future.