Bristol franchisee, Sophie Hughes, along with Chanel Jordan (Enfield), Maddie Maxwell (High Wycombe),  Wictor Pisczek (Uxbridge), Max Horwood (Portsmouth) and Bobbie Woodhead (Sheffield) are the latest graduates from Driver Hire’s Sales Academy.

“Over the years since the Sales Academy was launched it’s been a proven business driver,” says Steve Kelly (Area Development Manager, West) who shared delivery of the most recent academy course with Sam Baxter (Area Development Manager, South East). “Since the current group joined the academy, using the skills they’ve acquired they’ve already billed over £300k of new business, winning 86 new clients. This follows last year’s successful course which saw turnover rise between May and December by  £750k whilst adding with 151 new clients.

The Driver Hire Sales Academy is a six-month managed sales course for Driver Hire franchisees and sales staff. Using a vocational format with workshops, weekly 1-2-1s and regular group meetings, delegates cover a wide range of topics all designed to improve their ability to win and retain business. Items on the agenda include database management, planning visits, lead generation through to client and candidate retention.

Sam Baxter added: “The Sales Academy aims to provide structured learning in a supportive and energetic format, giving franchisees the ability to offer personal development to their sales staff. Delegates focus on candidate attraction and retention, structured sales and marketing activity, objection handling and closing techniques.”

Bristol franchisee, Sophie Hughes, gave Driver Hire’s Sales Academy a thumping ten out of ten. Commenting on its value to her business she said: “As much as anything else, I just wanted confirmation that I’m doing the right things.  The Sales Academy did that, whilst also enhancing my communication, negotiation and customer service skills – all essentials for a successful recruitment business. Since joining the Sales Academy I’ve learnt a lot and had plenty of support. When I recruit another salesperson I’ll definitely be putting them on the course.”

Pictured: Sales Academy graduates Chanel, Maddie, Sophie and Wictor with Simon Johnston (Network Development Director), Sam Baxter (Area Development Manager, South East) and Jack Weller (Area Development Manager, South West).