National franchise marketing award winner
A revamped website has helped the Driver Hire network treble monthly candidate applications and, in the process, both recruit and find work for even more drivers. The success of the new www.driverhire.co.uk website attracted the attention of the 2019 Franchise Marketing Awards’ judges, who crowned it ‘Best Website’.
“People are the ‘raw material’ of our business. Our website is a vital business tool; its primary purpose is to attract job seekers.” says Richard Owen-Hughes, Group Marketing Director. “A regular flow of quality candidates is essential to our continued success – and our site is delivering that. Our message to customers is equally clear. They will see that we are true specialists, and the best people for them to talk to when they need quality logistics staff.”
Purpose of the new website
A key focus of the website’s redesign, in collaboration with Driver Hire franchisees, was to streamline the user experience for drivers, making the process of finding and applying for a job as simple as possible.
“Analysis shows that 80% of all online applications to Driver Hire are via mobile – perhaps unsurprising given the nature of our workforce,” Richard continues. “So our revamped site is fully responsive and mobile compatible. A single click takes candidates to a list of live job opportunities. Once they’ve created an account, one more click enables them to apply for any job.”
Another feature comes thanks to Driver Hire’s close collaboration with Indeed, the UK’s biggest online jobsite. Every job posted on driverhire.co.uk automatically appears on Indeed.co.uk, making the website a really efficient recruitment resource for Driver Hire’s nationwide network.
Judges verdict
Commenting on Driver Hire’s winning website the FMA judges said:
“This site seamlessly serves two distinct audiences – those looking for staff and those looking for work – to deliver long-term growth for the business. A clear example of a website built with the franchise network in mind.”
Photo: Driver Hire’s Franchise Marketing Manager, Kasia Baldwin, and Franchise Sales Director, Graham Duckworth pick up the award on behalf of the Driver Hire in-house marketing and design team.
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