Business owners have been urged to embrace digital marketing.
That’s according to Ian Simpson, managing director of Catalogues for Business, who has claimed that it is no longer enough to only market a business in the offline world.
In an interview with freshbusinessthinking.com, he suggested that email marketing and social media marketing had both become vital marketing platforms as well.
Simpson was reacting to the results of a survey, conducted by his company, which suggested that a third of British businesses still don’t have a social media presence.
He said: “Nowadays social media and digital marketing has become such a wide trend and it makes it so shocking that some businesses still haven’t deployed it. You would currently expect all companies to have social media within their mix.”
This would be appear to be sound advice for anyone looking to start a business or enter into a franchise agreement. Statistics show that the proportion of business revenue gained from online sales is growing all the time.
Despite this, bmmagazine.co.uk reports that one tenth of the survey’s respondents weren’t aware how to check the website analytics.
“In order to keep your customers happy, you need to know how your website is used, when and why. The same for catalogues and other marketing tools. You need to know what works, otherwise you won’t get anywhere,” Simpson said.