When it comes to social media marketing for B2B companies, Linkedin should be the network companies focus on first.
That’s according to advice issued by writer John Beale on memeburn.com, in which he implied that a Linkedin strategy should be built before B2B companies move onto networks like Twitter or Facebook.
The advice is true for all B2B corporations, be they companies constructed via a franchise agreement or simply independent start-ups. However these businesses must not simply jump in and sell; instead, they should use the network to build trust with prospects first. Plus, they should recognise that businesses on the network will be represented by actual people.
“The audience and platform is more conducive to the conversation, but discussions and interactions are still done through people,” Beale revealed. “For example, where groups of similar interest/business or life stage discuss and share content around similar problems or questions.”
He went on to say that B2B companies should attract new prospects by posting valuable content on Linkedin, such as videos or blog posts. These should “talk to the life stage” of the target, ensuring the content meets their needs at that specific time. This is the best way to excel when it comes to Linkedin marketing, Beale implied.
One of the keys to producing B2B content that works is representing the business through its people, which video content can be really useful for, Beale added. It can prove far more effective than the more traditional social media marketing tactics, which often were based upon running competitions – something which bdaily.com also picked up on, stating that competitions can cost a lot yet offer little return.