Innocent Drinks founder Richard Reed is out to show Britain that running a business is easier than many people think.
Reed believes that Brits tend to over-exaggerate the risks involved with running a business and that many could benefit from learning about exactly what is involved.
The young entrepreneur has launched his own television show called ‘Be Your Own Boss’ in order to teach the nation just that.
Speaking to bbc.co.uk ahead of the first episode, he said: “If you have ever organised a wedding or a holiday for a group of friends you have got what it takes to set up a business. It’s just about getting a group of people to do a certain number of tasks in a certain amount of time for a certain amount of money.”
He went on to explain that success was all about an individual’s idea and how committed they were to it. Of course, those who are struggling to come up with an original idea could start a franchise and work with a team of experts on a proven idea.
The new TV show ‘Be Your Own Boss’ follows Reed in his hunt for the latest wave of young entrepreneurs with an idea good enough to invest in. Metro.co.uk reports that the programme airs on BBC3 at 21.00 on Wednesday nights.